Apple in the enterprise

The iPad has clearly made great strides with businesses of all sizes, but it’s useful to to recognize why Apple is not a great fit with the enterprise.

Predictability

It’s no secret that big companies like to know where their vendors are headed. When you’re dealing with tens of thousands of employees, technology transitions are painful and expensive.

Apple is neither predictable nor transparent, and has little compunction about pulling the rug out from under customers who are conservative about changes.

At the Fortune 200 firm where I spend a great deal of time consulting, every monitor has a VGA to DVI cable; every laptop is presumed to have a VGA port, despite the many superior digital options available for years. Apple has transitioned video out ports several times in just the past decade, and as far as I can tell has never manufactured a laptop with a VGA port. Floppy drives, optical drives, Firewire, USB, Thunderbolt…Apple has been a frequent trendsetter, both in embracing and abandoning technologies.

And good luck asking them what they’ll adopt or abandon next.

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